iTunes U

As a college student, communications major, and someone who has slept through a few classes in my day, I was interested to learn that Texas Tech and Apple Inc. recently announced an agreement to create an interactive Web site for both students and faculty at the University. This website, called iTunes U, is right up the alley of todays college-aged generation that revolves communication around web-based forums that share files, information, and social networks. This is evident in the emnse popularity of sites like MySpace, Facebook, YouTube, etc. iTunes U will allow students at Texas Tech to have easy acess to student-generated content, such as videos, podcasts, class notes, and athletic videos. iTunes U will be available for use on both computers and iPods.

This partnership between Apple and Texas Tech says alot about Apple's trustworthy reputation. "Apple was named (on April 20) as the most trusted brand among the members of generation Y," said Texas Tech President Jon Whitmore. "Beginning last year, it became apparent that Texas Tech needed to enter into a conversation with Apple about how we could merge our brands and help our students." A technological advancement like iTunes U shows how much communications has advanced in recent years, and could be the next big thing on campuses across the nation. iTunes U has been experimented at the University of California, Berkeley, Duke and Michigan Dental School. The Web sites are now available for any university to create when they can come to an agreement with Apple Inc.

To check out iTunes U go to: http://itunes.ttu.edu